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  1. <text id=91TT1790>
  2. <title>
  3. Aug. 12, 1991: Business Notes:Broadcasting
  4. </title>
  5. <history>
  6. TIME--The Weekly Newsmagazine--1991               
  7. Aug. 12, 1991  Busybodies & Crybabies                
  8. </history>
  9. <article>
  10. <source>Time Magazine</source>
  11. <hdr>
  12. BUSINESS, Page 49
  13. Business Notes
  14. BROADCASTING
  15. Tom Brokaw Goes Public
  16. </hdr><body>
  17. <p>     If you see NBC News anchor Tom Brokaw on PBS next summer, your
  18. TV isn't broken. NBC and the Public Broadcasting Service last
  19. week announced an unprecedented partnership for the 1992
  20. presidential conventions. The rivals will jointly produce
  21. programming for PBS. Brokaw will appear on PBS with Robert
  22. MacNeil and Jim Lehrer, and solo on NBC. The deal provides NBC
  23. with a graceful way of covering the conventions without
  24. sacrificing lucrative entertainment shows, since its own
  25. coverage won't begin until 9:30 p.m. With viewership dwindling,
  26. the conventions have become an expensive duty for the networks.
  27. Still, they are loath to offend politicians, who regulate
  28. broadcasting.
  29. </p>
  30.  
  31. </body></article>
  32. </text>
  33.  
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